FAMILY STORIES / CUBBIES IN FASHION / SEPTEMBER 25th, 2019
Jono and I were in Bali a few years back for a wedding and HE will never forget me dragging him around the streets of Seminyak trying to find this ‘Mister Zimi shop’ that had amazing colourful and super flattering styles that were ‘perfect for my holiday theme dressing and wedding attire’. I had heard about Mister Zimi through friends and had seen the colourful bold patterns on girls around town in Melbourne, and as a lover of colour and bold patterns I became an instant fan. Unfortunately I didn’t realise that the Zimi clan had packed up in Bali to return to Australia and the shop was no longer there, so my wedding attire never did live up to my high hopes but the fascination with Mister Zimi remained.
The Mister Zimi business and brand is a great Australian fashion success story which started from humble beginnings as a means to live out Zoe and Jimi’s dream of living in Bali. What started as one leather jacket made by craftsmen in Bali has turned into a powerhouse business with shop locations around Australia, and employing a plethora of talented people, both makers and creators, who continue to propel the business into the international arena of social media fashion sales.
Flash forward a year and through mutual connections I am introduced to Zoe, the Z to the imi, possibly one of the sweetest down to earth people you will meet. We chatted fashon and kids (she is an excellent mother to 3 gorgeous children), and talk turned to cubbies and collaborations. I visited the Byron Bay home of Zoe and Jimi (yep Zimi is the combo of their names) and was instantly taken by the beauty of the white weatherboard homes, both main house and bungalow. We knew we wanted to create a custom design for Zoe that reflected their style and instantly the architectural qualities of the bungalow house stood out as the obvious inspiration.